"The challenge faced by my organisation was its shortage of marketing expertise in the specialized area of "digital" business models and the process of creating a new "digital" brand and brand architecture.
With Catharine's direct input CAE was able define a new business model and brand architecture for seLearning the concepts of which remain as relevant today as they did back in 2000. Thinking that stands the test of time is truly valuable."
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Paul. C. Riley
Vice President Marketing
Power Systems and Simulation
CAE Inc.
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"Measurable results". "Since Catharine's agency began directing our marketing and business development campaign, site traffic has nearly doubled and revenues have increased 41%. She is professional, accountable, and diligent.
Her in-depth industry knowledge has enabled us to focus our offerings; delivering more value for our sponsors while allowing us to increase our fees. Her ability not only to market but to close new business makes her a true standout in this crowded arena. We are seeing big company results on a small company budget."
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Michael Steffano
Founder and President, Birthmarks.com
www.birthmarks.com
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"Catharine and the team from MarketSmarter.ca really did the job right for TeamCain. We wanted to update our image - corporate name, colours, logo and general identity in the market. The process that MarketSmarter.ca walked us through was excellent and very inclusive.
We believe that our new identity really reflects who we are as an organization, and the value we bring to our customers. We could not have done it without Marketsmarter.ca and the team they assembled. Being a small and value conscious company, we like to make sure that we get value for our investments, and we absolutely feel we did with our Marketsmarter.ca project."
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Michael Guerin
Director, Customer Relations
TeamCain (JD Edwards implementation partner)
www.teamcain.com
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"C-Centered Consulting's MarketSmarter program took us from ideas to execution in short order. We started with a skeleton marketing plan and ended up with a finished product in less than two months. MarketSmarter provided the key piece of marketing strategy to a structured approach and a top-notch creative team that delivered on-time and on-budget. MarketSmarter helped us get our ideas "to market" quickly and the results have been phenomenal".
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Brett Younge
President
Bulldog Digital Security Corporation
www.bulldogdigital.ca
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"Catharine has been a marketing advisor to our company for over three years, supporting us with initiatives ranging from positioning, business development and brand strategy to business process re-engineering and product development. Catharine is very responsive to our needs and able to manage projects with tight deliverables, as they come up. It's like having the benefit of our own in-house VP Marketing, without the overhead."
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Robert Metz
CEO
Production Data Corporation (PDC)
www.pdcservices.com
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