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The Team

Catharine E. Fennell
Managing Director
C-Centered Consulting Inc.- Market Smarter.ca

Catharine Fennell has extensive experience working as a marketing strategist in both the Toronto and New York markets. Catharine left industry after twelve years to start her own marketing strategy firm, C-Centered Consulting Inc. in 2000, and since then has worked with a well-rounded list of organizations ranging from high tech start ups to Fortune 500 companies.

Catharine specializes in helping companies of all shapes and sizes to market smarter-- focus and target their business offering to the right audience, package and communicate that offering effectively, and create a smart marketing program that will generate real business results.

Catharine is accustomed to working in fast paced, high growth environments, working as VP Marketing for an eBusiness banking company (Bowne/Immersant) and an eHealthcare firm (Mediconsult). Between both organizations, Catharine was responsible for overseeing marketing strategy through eleven mergers and acquisitions.

Before that, Catharine was an Account Director with Brandworks Advertising and Director of Marketing for Johnson Products, responsible for Demablend's National Marketing and Sales. With this diversified business marketing background, Catharine brings disciplined marketing thinking and methodology tempered with a realistic approach to getting things done in today's business climate.

In 2003, Catharine launched a new speaker series entitled "Market Yourself Smarter", geared to helping women-parents address the subjects of Career, Parenting and Work-Life Balance.

Catharine is involved in numerous business-industry associations, speaks at various forums in North America and often contributes to articles published on the subjects of business planning, marketing strategy, interactive marketing and brand strategy. Catharine also volunteers as a panel member on the United Way's Allocation Committee.

Catharine is responsible for overseeing and working on most client projects. C-Centered Consulting can manage projects of all sizes, assembling the right talent from its network of service partners.

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