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In-Sight, Toronto

Connecting a company's brand heritage to future growth.

In-Sight's goal is to create brand identities that revitalise a company's brand, build employee motivation and grow market prospects

Our philosophy is captured in an organic approach that builds sustainable equity from the core out, where internal resources are aligned with market demand.

Gerlinde Weger, principal, is a 17-year international marketing veteran with experience working with small, medium and multi-national businesses and industry associations in media, packaged goods, information technology, financial services and culture

Gerlinde's first hand insight into growing and rebuilding brands, with companies and associations including Compaq, TD Bank, Deutsche Bank, Coca-Cola Foods, Kraft and Community Media Canada, has enabled her to develop a methodology for successful brand development and renewal.

Working with associations, including the American Marketing Association and the Toronto Symphony Volunteer Association, Gerlinde's experience in internal alignment and motivation gives her the tools to successfully roll-out initiatives.

Together with clients, Gerlinde creates a branding process that builds sustainable equity from the core outward - from a company's vision and mission to its customers.